Companies who incorporate a blog into their website and digital marketing strategies are a step ahead of the game. Business blogging is one of the best ways to organically market your products and services. With a professionally written business blog, optimizing is a cinch.
Professional Business Blogging for Unique Content
Knoxweb explains that it takes skill, education, and experience to write a weekly or monthly business blog. Companies that rely on a team member for business blogging are probably not getting the best content available. You may be saving money because you are using a writer in house, but if that team member isn’t fluent in SEO, you are actually losing money, especially if you are putting your ad dollars into Google Ads.
Posting your not so professionally written blog in your paid for Google Ad isn’t going to do much for your optimization. Google will only publish what you write, if your content is less than stellar, even your paid for ads won’t get you click throughs.
Business Blogging for Social Media
If you follow the Knoxweb Blog, you will remember that a professional blog writer also helps with social media advertising. Once your blog is published on your website, the tools are there to share it on social media. By sharing your blog on Facebook, Twitter and the other platforms, you be seeing more fans and followers. Best of all, business blogging also helps your subscriber base.
Business Blogging and Email
Still viable when it comes to digital marketing, email gets the word out about your products and services. When you incorporate your blog posts into your email blasts, you will see a better click through rate. When you post a few passages from your blog, your subscriber base will flourish. Knoxweb recommends that you entice followers with a strong subject line. Those emails without a strong subject usually go straight to the trash.
Text Messaging and Business Blogging
One of the newest ways to advertise online is with text message marketing. Although email still gets the message across, yours may end up in the trash bin. According to statistics, people are more apt to open and read a text message from a business than they are an email. That means posting a snippet or your Meta description in a text message will be rewarded with more click throughs and sales. Business blogging is a powerful medium when it comes to your online profile.
A Professional Writer for Business Blogging
By creating unique and fresh content, the professional business blogging team from Knoxweb gets it right. The writing team understands search engine optimization, keywords, and keyword phrases.
When composing the blogger from Knoxweb bases the content on strong analytics. Your business blog entices users to, “read more.” Reading more means more subscribers. Because bloggers do one thing, and that’s blog, they know how to draw an audience in and keep them there week after week.
Why a Business Blog Makes Sense
A business blogger takes care of your blog content. By sharing that content on social media, you are getting more exposure. With one single blog, you are spreading the word about your products and services. There has never been an easier way to share your brand than with a professionally written business blog. Business blogging gives you more bang for your buck and a better return at the end of the year.
Knoxweb for Business Blogging
Because Knoxweb has been in the digital world since 1996, you can count on unique content. You will never have to worry about your company showing up with the same blog that the competition just posted. Sadly, most writers will copy and paste content attempting to make the blog their own. This never works and Google will penalize you for it. The number one don’t in digital marketing is plagiarism.
If you would like more information regarding business blogging for your company, call or click and schedule a no obligation digital marketing consultation with Knoxweb. You’ll be amazed at how much your business will grow.
Call for a business blogging consultation today.